Tips to Design Website for Digital Marketing

Whether you are propelling a shiny new site, or giving your current site a facelift, there are constantly critical choices to make. 

Not just does your site need to look great and work effectively, yet it additionally needs to be simple for prospective guests to discover you on web crawlers. Besides, you ought to be prepared from the begin to fulfill the greater part of your clients' prerequisites. Moreover, you additionally need to have the capacity to see how your site is functioning for your business, and where the opportunities for development exist. 

As an accomplished advanced advertising organization, we are regularly approached by organizations that are searching for some assistance in pushing their recently composed site. 

For a decent extent of our activities, the customer's site is generally designed for web crawler optimization (SEO). That said, every once in a while there are components of a site's usefulness and optimization that are neglected. This can prompt off and on again excessive advancement work being obliged to alter regions of a site, which with the right arranging, could have been set up right from the begin. 

This post takes a gander at a portion of the basic zones that we frequently discover need enhancing with a specific end goal to upgrade a site's advanced promoting execution. Despite the fact that the rundown is in no way, shape or form thorough, it proposes to give some direction to those considering propelling or planning another site. 

Responsive web outline 

In today's multi gadget/multi screen world, having a site that is composed considering portable and tablet gadgets is indispensable. Amid 2014, portable utilization is anticipated to overwhelm desktop use, so verify that guests can utilize your site on their Pdas and tablets. At the point when picking a web designer, verify they are dependent upon pace with the most recent advancements in responsive outline, and that they can finish an undertaking to help versatile based guests. 

Utilitarian on location components 

Before propelling another site, watch that its conceivable to alter the key components of your pages freely of each other. I've taken a shot at numerous sites that have been constrained as far as this usefulness, and it constantly prompts issues with on-page optimisation. For ideal on-page execution, you ought to have the capacity to alter the URL structure, page headings, page titles, meta portrayals, picture alt labels and route thing titles – all autonomously of each other. 

Adaptable route 

Regardless of the possibility that you are satisfied with your just out of the plastic new site, it ought to dependably be viewed as a work in advancement. As your business (assuredly) develops, you may wish to extra pages for another administration you give. Furthermore, you may decide to include extra static substance as an aftereffect of your progressing point by point pivotal word research. Your site ought to be constructed to oblige the presentation of extra substance, and the choice for your guests to explore to this substance ought to be straightforward and simple to actualize. 

Objective and transformation following 

With a specific end goal to measure how well your site is gathering your business objectives, its crucial that you have entry to some type of examination information. What's much more critical is to guarantee that you have exact objective and change following introduced onto your site, which empowers you to measure and track your Kpis. 

Verify that your site is fabricated considering objective and transformation following, and watch that all contact structures work accurately and work in a way which permits to you to track objectives and changes correctly. One well known method for attaining this is to guarantee that your structures, when finished, immediate your guests to a "thank you" or affirmation page. These pages could be followed as objective urls inside examination, and can contain following codes for paid promoting crusades. 

Custom 404 pages 

404 mistake pages, if accurately arranged, are returned when a page or bit of substance on your site no more exists. These pages not just inform the web crawlers that your page is no more a piece of your site, additionally educate your guests that the substance is no more accessible. 

Planning a custom 404 pages which a benevolent message to advise your guests, and giving helpful connections to redirect them into accommodating territories of the site, can truly enhance the client experience. 

Broken Urls 

Before propelling your business on the web, you ought to watch that the greater part of the connections on your site really work. The exact opposite thing you need is to put your site live, just to find a few weeks or months down the line that you are losing activity because of broken page and CTA joins. There are a few free well known apparatuses out there which will slither your site and check for broken connections, for example, Xenu's Link Sleuth and Screaming Frog SEO Spider. 

301 redirects 

On the off chance that you choose to upgrade your site, work with your web designers and SEOs to guarantee that any pages that have changed as far as URL structure are redirected to the new or most significant rendition of that page. This serves to hold movement, to enhance the client experience, furthermore pass on significant connection measurements to your new pages. 

Web index clear picture content 

At the point when planning your site, guarantee that the web search tool can read any content contained inside pictures, for example, pennants and calls to activity. These components frequently contain important catchphrases identifying with your business and administrations. 

Web crawler comprehensible business subtle elements & phone numbers 

Likewise with picture content, its fundamentally imperative to guarantee that your street number and phone number are contained on your site in content configuration. This is especially paramount on the off chance that you are a neighborhood business, as the web search tools use key points of interest, for example, your business name, deliver and phone number to create the area of your business. 

Favicons 

A favicon (short for favourite icon) is a small image file that is associated with a particular website or web page. Your web designer will be able to implement this file onto your website in a manner that web browsers can make use of, by displaying the icon in a user’s bookmarks bar. Although the lack of a favicon won’t be detrimental to your search visibility, it can help to reinforce your brand and improve the user experience of visitors who often return to your site via bookmarks.

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How to Select a SEO Firm

Selecting a firm to deal with your search power plant optimization and internet marketing activities is usually a tough and hard process. Firstly, since there are a lot of companies to pick from as well as second of all, all of them claim exactly the same thing or provide the identical services. Within this numerous short record the particular ‘ideal’ SEO firms, we often have a tendency to overlook a couple of extremely important factors that one ought to keep in mind when choosing a firm to take care of it’s SEO activities. In the following paragraphs we now have attempted to list all these factors which supports you in finding the particular ‘suitable’ SEO firms.

1. Request Consider your experience

This is just about the most important ideas — inquire the particular SEO firms about their earlier Search engine optimization promotions and assessment examples of previous perform or perhaps case studies with their outcomes. Critiquing this enables you to understand how helpful their particular providers will probably be and just what strategies they use to attain leading rankings. When the company you happen to be looking at does not offer types of earlier work, start working on one more company which usually can. It is important to verify knowledge as well as experience of individuals you are planning to work with.

In reality it is possible to go an extra stage of getting touching several past clients with the organization you are looking at. Inquire further regarding their pleasure with the Search engine optimization talking to firm.

2. Learn about the SEO strategies

Before interviewing any company, ensure you possess some understanding of SEO techniques and also practices. Avoid companies that utilize undesirable Search engine optimization methods (Black Hat SEO).

Below are a few things to ask an SEO firm 

• How will certainly the particular SEO firms determine which keywords will be utilized? — You’ll get to know in the event the company has been doing appropriate investigation.
• Will the optimization strategy feature an examination of one’s site’s layout, coding, articles, navigation and also hyperlinks?
• Will they will carry out a aggressive analysis?
• What on-page/off-page tactics will probably be accustomed to enhance a website?

3. Avoid businesses that promise No . 1 ratings

A great SEO firm May well gain a primary rating, however the search engine rankings change each day so that you probably won’t stay in the very best position (or virtually any position) for days on end. For that you should preserve changing your internet site as well as changing your strategy often. Several firms guarantee a high 10 location inside the search engine rankings, however absolutely no certain could be crazy as far as the period of time regarding results is worried.

4. Steer clear of companies that promise robust produces a week or two

Search engine optimization is actually extended and continuous procedure that begins with website examination and never finishes (if you want your website to position forever). Search engine optimization techniques must be altered constantly, therefore reputable and reliable firms will show you that it can get between several months to some yr or even more to achieve good ratings.

5. Cost estimate

Always request the particular company about the work load that will be carried out in the price quoted. Watch out for freelancers/firms that provide solutions for extremely reduced expenses. They might succeed in ranking your site large for some time but that won’t previous permanently. A price of an SEO marketing campaign is generally decided on how much go through the organization provides.

6. Credit reporting

This is often forgotten by many people. How can a website be monitored as well as taken care of over time and just what reviews will you receive to determine how well you’re progressing. Additionally, the regularity from the reports is essential. Be sure you ask the SEO firm concerning this.

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Improving Your Google Ranking Is SEO Link Building

Are You Unknowlingly Sabotaging Your Rankings?

Over the years I have seen common problems where website owners are unknowingly sabotaging their rankings. Some are making it difficult, or even impossible for their website to get top positions.

The free information available above will give you valuable search engine optimization tips that will show you what it takes to get high rankings without having to hire expensive link building services.

You see most people start with a few SEO tips that devote their focus only to on-page factors such as title tags, keyword selection, header tags, keyword density, meta keyword tags, and latent semantic indexing, just to name a few. What they really need is a more comprehensive search engine optimization tutorial that will explain SEO techniques that give real-world results.

While these factors are important, the real improvements in rankings come as a result of building links that point to your website.

The Real Key To Improving Your Google Ranking Is SEO Link Building

Every link building expert will tell you that building quality links is the foundation of off-page search engine optimization and is what will yield real, measurable results in your website's position in the search engines.

So the real key in getting good rankings, especially for the long term, is to know how to acquire inbound links - and how to get backlinks!

But Not Just Any Links... One Way Links

It's important to know how to get high quality, one way links pointing to your webpages with your keywords in the anchor text (anchor text is the clickable word part of the link). This is what results in a significant rise in search engine rankings.

If you are familiar with search engine optimization techniques, or have been through a SEO tutorial, then you know that SEO link building is the most difficult, expensive, and time-consuming task in optimizing websites, which is one of the main reasons why many webmasters decide to use a link building service that will be able to execute effective link building strategies.

One Way Link Building Is The Most Important Factor For Improving Your Rankings

You also know that one way link building is the single most important aspect in optimizing sites for search engines because off-page optimization (also known as link building) accounts for approximately 80% of the rankings for the search engine results pages.

The truth is you can have 100% perfect on-page optimization, but if you don't have a link building campaign for your website you will consistently be outranked by sites that do.

Likewise, you can have mediocre on-page optimization, but if your link building efforts have been successful, your site will consistently outrank your competitors.

If you don't have a consistent and deliberate link building strategy in place for your web site, you will never get high positions and be able to enjoy loads of free traffic from search engines.

Don't Put It Off...

Take action by using contextual link building to give your website high rankings!

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10 Awesome Online Promotion Strategies To Attract More Orders

Are sales slow? Not getting enough orders from your website?

Let me reveal to you my 10 awesome ways to get more orders starting now!

1. Create a free ebook directory on a specific topic at your website. People will visit your website to read the free ebooks and may see your product ad.

2. Turn part of your website into a members only website. Instead of charging for access, use it as a free bonus for one of your products.

3. Add a free classified ad section to your website. You could then trade banner ads with other web sites that have free classified ad sections.

4. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.

5. Publish your e-zine only on your website. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.

6. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.

7. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.

8. Allow people to download software or e-books from your website at no cost. Just ask your visitors in return if they'll refer their friends to your website.

9. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.

10. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.

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Are These Copywriting Mistakes Killing Your Web or Direct Mail Results?

Weak or Meaningless Headline

According to John Caples in his classic book Tested Advertising Methods,the headline does 85% of the work of most ads and direct mail. Why? Because many people never read past the headline. Your headline should contain a benefit to the reader, or at least something to arouse curiosity and make them want to read more.

Feature Lists

Below the surface of everybody's consciousness is the thought, "What's in it for me?" They don't care that your product was manufactured with state-of-the-art technology. They don't care what awards you've won. Give them benefits.

For example, 'Our mountain bike frames are created with state-of-the-art metallurgical technology, which means lighter, stronger, faster frames that withstand the toughest mountain biking conditions.'

The feature implies a benefit for the mountain bike enthusiast. But, you've still got to tell them what you want them to know. Be direct.

Wrong Copy Length

Remember this: short copy on websites, long copy on direct mail.

Don't get these mixed up. Website readers don't read long copy. They scan. They're in a rush. They look for highlighted words and phrases. Direct mail readers will read long copy. They have more time and are often willing to read long copy, as long as it's interesting and informative.

Unclear or Non-Existent Offer and Call-to-Action

What do you want them to do? People cannot and will not read your mind. Tell them what to do and make it easy for them. With direct mail, always include a postage-paid reply card or a toll-free phone number. On a website, give them another button to click, a simple, short form to fill out, a toll-free phone number. Tell them what's in it for them, right now, if they follow through.

It better be free and it better be useful or at least entertaining!

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Tips How To Get Backlinks

There are many different ways to get Backlinks to your website. You can use programs that spit out thousands of links on the internet or you can slowly build a strong network of backlinks leading back to your site. When you get links fast it doesn’t look natural and this will get your website red flagged and banned from Google’s servers. You can’t wake up the next morning with over 2,000 links leading back to your site. Building quality links slowly is the best way to get backlinks to your site. By doing this you are reducing the chances of getting flagged by Google. You aren’t looking to have your website make money for a couple of months….You are looking to have your website to stay best friends with Google and the only way to stay friends is not to piss off Google. You give Google what they want and Google will give you what you want, which is traffic to your website and sales. I am going to be talking about different ways on how to get backlinks to your website. The different types of techniques I will be discussing are Article Marketing, Social bookmarking, and Web 2.0 article sites.

Article Marketing is a great way to get a quality backlink. This is one of my favorite ways on how to get backlinks. The only bad thing is that it is really time consuming writing 100 articles and submitting them to article directories.  Most people don’t sit around all day just writing articles, they write 1 article and pay someone to spin the article multiple times. The reason you spin the article is, because Google and Article Directories don’t like duplicate content.

Social Bookmarking is one of my favorite and easiest ways on how to get backlinks. Social bookmarking sites allow you to share your favorite bookmark with everyone online. By booking marking your site on these types of sites gives you a backlinks to your site. You can use popular bookmarking sites like Digg, Diigo, Reddit, and folkd. I can go into detail on how to use bookmarking site, because every site works differently. All the sites are very similar, but have to mess around with the different sites to see how they work.

Web 2.0 Articles are accounts that allow you to upload photos and link to your website. Google loves these websites by submitting articles on these sites, this gives a high quality link. Squidoo, Hubpages, Weebly, and Tumblr are great web 2.0 article sites. If you want to know how to write articles for these types of sites. Just go to any of the following site I gave you, sign up, and look at examples of articles people have posted on the sites. You might notice other people are using the same technique to get backlinks to their sites.

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Tips to Resolve Website Canonical Issues - WWW and Non-WWW

I wouldn't believe it if it didn't happen to my sites - a few sites. In the last two months, I noticed Google didn't crawl my sites daily like before, the pages got de-indexed quickly, the rankings also dropped to nowhere. I thought it was caused by the changes of Google's ranking algorithm and didn't look into it. Today, I found an index page wasn't cached by Google, I feel something is really wrong here.

After some checking, I found it was caused by the links pointing to the non-www verson. This topic has been discussed a lot on the webmaster forums, but I didn't get it without examples. I didn't believe Google had such a silly problem either.

See an Example

It can be accessed with http://www.xwz.com/ or http://xwz.com/. I always promote my sites with www version. But if someone links to this blog with http://seoblog.us/, Google treats xwz.com and www.xwz.com as two different sites and will dump out www.xwz.com because of duplicated content. Very hard to believe? It's that that simple, that silly.

As now, I have at least 5 sites ( around one year old) which lost the most pages including their index pages. Since the majority links point to www version, the non-www version has very poor ranking. I can't find the links pointing to non-www version, I guess they are only a few, I can't understand why Google dumps out the www version which has hundreds of links. This is the worst thing happened to my websites since I was a webmaster, I have to say it is the silliest thing about the search engines I have ever heard.

You can read more details about this problem here, also many discussions.

This problem can be fixed by redirecting one url to the other one. I used .htaccess, see below example

Solution for Canonical Issues

1. Create a text file named ".htaccess" with the following content, place it under the root directory.

RewriteEngine On

RewriteCond %{HTTP_HOST} ^xwz.com

RewriteRule (.*) http://www.xwz.com/$1 [R=301,L]

If you have .htaccess under sub-directories, it should be modified accordingly.

RewriteEngine On

RewriteCond %{HTTP_HOST} ^xwz.com

RewriteRule (.*) http://www.xwz.com/forums/$1 [R=301,L]

Sub-domains are like this:

RewriteEngine On

RewriteCond %{HTTP_HOST} ^www.forums.xwz.com

RewriteRule (.*) http://forums.xwz.com/$1 [R=301,L]

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